SaaS-Reviews Top Providers of Marketing Automation.
Marketing Automation software platforms are designed specifically for departments and organizations to effectively market on multiple channels such as social media, email, and websites. A well designed and custom MAT package is able to automate your business’s repetitive tasks.
Originally focused on email marketing automation, it now encompasses a broad range of automation and analytic tools for marketing. Most custom platforms are able reduce human error by specifying criteria and outcomes for tasks and processes which are then interpreted, stored and executed by software, which increases efficiency. A hosted or web-based solution allows the customer streamline sales by replacing high-touch, repetitive manual processes with automated solutions.
Many consultants and Marketing departments benefit by using a Marketing Automation platform to coordinate, manage, and measure all of their marketing campaigns, both online and offline. All of this with little to no required software installation.
HubSpot offers an all-in-one marketing software platform that helps increase the number of visitors and convert those visitors into leads and customers.
Marketing Automation Tools (MAT)s are designed to perform five key tasks:
- Development and analysis of marketing campaigns and customers.
- Management of marketing campaigns.
- Appropriate customer data organization and storage.
- Converting contacts from leads to customers.
- Automate repetitive manual processes.